How much does logo design cost?
Ashburn, VA

How much does logo design cost?

Ashburn, VA

How much does logo design cost?

$200 – $2,500average cost from a freelance designer
$2,500 – $10,000+average cost from a design studio
$150 – $1,500average cost from a logo design contest

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$200 – $2,500 average cost from a freelance designer

$2,500 – $10,000+ average cost from a design studio

$150 – $1,500 average cost from a logo design contest

Get free estimates for your project or view our cost guide below:
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Tamatha Hazen
Written by
Tamatha Hazen
Edited by
Tara Farmer
Fact-checked by
Kristen Cramer

Logo design cost

The average cost of a logo design is $200 to $2,500, depending on the designer. A crowdsourced design contest logo costs $150 to $1,500. A logo created by an expert-level graphic designer costs $5,000 to $15,000. The cheapest option is to DIY design the logo with an online logo maker or template.

Logo design cost
Factor Average cost Best for
DIY logo maker or template Free – $250 Budget & time-conscious businesses that are willing to get a basic, generic design
Logo design contests sites $150 – $1,500 Businesses wanting a decent design at a budget-friendly price
Freelance logo designer $200 – $2,500 Businesses with a mid-range budget wanting a quality, personalized design
Expert-level freelance designer $5,000 – $15,000 Bigger-budget businesses that understand a high-quality custom logo is worth the price
Small design studio $2,500 – $10,000 Businesses that want a completely custom, high-quality logo for which they own the copyright
Large design firm $10,000 – $75,000 Well-funded businesses that want a custom logo and copyright, with versions for online, signage, and stationery
Agency branding and logo design package $20,000 – $100,000 Well-funded businesses that want an entire branding package

Get free estimates from logo design services near you.

Average cost of logo design

Average cost of logo design
National Average Cost $1,400
Minimum Cost $100
Maximum Cost $100,000
Average Range $200 to $2,500

*Cost data is from research and project costs reported by Talo members.

Logo design cost by type

DIY logo design

The DIY cost to make your logo with a software program is less than $21 per month, plus the time to master the design software. Some easier, budget-friendly alternatives include customizing a pre-made template which costs $10 to $250+ or using an online logo maker costing up to $90.

DIY logo design cost
Design type Average cost Examples Pros and Cons
Design software Free – $20.99 per month
  • Sketch
  • Adobe Illustrator
  • Vectr
  • Complete creative control
  • Online tutorials available
  • Requires learning new software
Customize a pre-made template $10 – $250+
  • Creative Market
  • Adobe Spark
  • GraphicRiver
  • Canva
  • Etsy
  • Limited templates available
  • Not an original design; could be similar to other companies
  • Need a compatible program like Adobe Illustrator to customize the logo
  • Likely you will not own the copyright
Online logo maker Free - $90
  • Canva
  • Looka
  • Wix
  • Logo Maker
  • Logaster
  • LogoMaker
  • ZenBusiness
  • No need to purchase or learn design software
  • Faster than working with a designer
  • Paid options more likely to give you the correct files needed to use your logo online

Logo design contest

A logo design contest costs $150 to $1500. Crowdsourcing your logo allows you to get designs from hundreds of designers that compete for your logo. Most contest sites limit the information you provide and the number of revisions, leaving you to pick from logos that may not meet your needs.

Freelance logo design

A freelance logo design costs $100 to $15,000, depending on the designer's location and experience level.

  • An experienced freelance designer costs more per hour, but their skillset allows them to design a variety of projects.

  • Offshore freelancers are cheaper than US based designers, but language barriers and time zone differences may slow the project.

Freelance logo design cost
Type Average cost Details
Offshore freelance design $100 – $250
  • Lowest cost
  • Time zone differences, language barriers, and cultural barriers may be a problem
Beginner freelance design $200 – $1,000
  • Cost-effective
  • More revisions likely
  • Limited skillset
Experienced freelance design $800 – $2,500
  • More costly
  • Better skillset, able to design logos for websites, outdoor signs, and banners
Expert-level freelance design $5,000 – $15,000
  • Most expensive
  • May have to wait several months for availability
  • Best results for branding

Professional logo design & branding

The cost for an entire branding kit is $5,000 to $25,000 from a small design studio or $30,000 to $100,000 from a large design firm. A brand package is more than logos and colors, it is a collection of assets that tells your company story and creates a uniform brand identity.

Logo design & branding package cost
Logo designer Average cost for a logo design Average cost for a complete branding & logo package
Small design studio $2,500 – $10,000 $5,000 – $25,000
Large design firm $10,000 – $50,000 $30,000 – $100,000

A brand package is a variety of digital and print assets which may include:

  • Logo variations (Horizontal and vertical applications, black and white versions, submark)

  • Color palettes

  • Typography

  • Brand messaging

  • Style guides

  • Product packaging

  • Business cards, letterheads, and envelopes

  • Email templates

  • Social media templates

  • Brand swag (t-shirts, hats, mugs, water bottles, pens, etc.)

A graphic designer creating a new custom logo for a client
A graphic designer creating a new custom logo for a client

Logo design cost factors

The primary factors that impact the logo design costs are the design team used, the logo type & complexity, and the timeline.

  • Design team:

    • Foreign outsourcing vs. US based team: Outsourcing to a foreign designer is cheaper than hiring a US based designer or team, but language barriers and differing time zones may lead to miscommunications and numerous revisions.

    • Freelancer vs. agency: Hiring a freelancer costs less than contracting with a small design studio or larger firm. A freelancer may divide their time between multiple projects and take longer to complete the project.

    • Beginner vs. expert designer: Less experienced designers charge lower rates than experienced or expert-level designers. A beginner's inexperience may lead to a slower product or the need for multiple revisions.

  • Logo type & complexity:

    • Logomark: A logomark isa symbol that represents your business but doesn't include your name.

    • Logotype / wordmark: A wordmark is typography that ties a visual identity to the company name.

    • Combination mark: A combination markcombines a logomark and logotype.

    • Lettermark / monogram: A lettermark is a typography-based logo using the company initials.

    • Letterform: Letterforms are one-letter logos (think McDonald's golden arches).

    • Mascot logo: A mascot logo is an exaggerated caricature that gives the logo a relatable feel.

    • Minimalist logo: A minimalist logo is a simplified logo that strips away unnecessary elements.

    • Emblem: An emblem is a font inside a symbol or icon like a badge or crest.

    • Pictorial mark / brand mark: A pictorial mark uses a graphic symbol or icon that usually represents a real-world object.

    • Abstract logo mark: An abstract logo usesa custom symbol that doesn't mimic something that exists in real life but represents something about your brand.

    • Dynamic marks: Dynamic marks are logos that change font, color, or text elements depending on where they are used.

  • Timeline:

    • Research: Time spent researching the brand personality, audience, competitors, and potential trademark conflicts increases the project cost but makes the logo more effective.

    • Quantity of designs & revisions: Asking for multiple design options to pick from or requesting many revisions increases the timeline and project costs.

Graphic designers creating a new logo for a client
Graphic designers creating a new logo for a client

Graphic designers charge for a custom logo

A graphic designer charges $20 to $60 per hour on average to design a custom logo, depending on their location and level of expertise. A logo can take a few hours to a few weeks to design, depending on the number of designs presented and the revisions needed.

Graphic designer rates by experience level
Level Hourly rates
Foreign outsourced $5 – $20
Entry-level $20 – $35
Intermediate level $25 – $60
Expert-level $50 – $150

Cost to vectorize a logo

A vector logo file costs $5 to $300 and allows you to scale the graphic bigger or smaller without losing any image quality. The turnaround time on vectorization is typically 1 to 2 days, depending on the image complexity and whether the designer uses automated software or a manual process.

  • Auto tracing costs $5 to $20 to quickly vectorize the logo with a software program.

  • Manual vectorization by a graphic designer costs $200 to $300 and offers more accurate and high-quality results.

Icon design fees

Get free estimates from logo design services near you.

An icon design costs $100 to $250 and is often confused with a logo. A logo is a visual representation of the brand while an icon is a smaller symbol of that brand used on apps or social media where the full logo won't fit.

Logo design FAQs

What is the logo design process?

The logo design process involves several steps:

  1. Evaluate: Get to know the brand and business.

  2. Research: Learn about the industry and competition.

  3. Brainstorm: Decide how and where the logo will be used.

  4. Sketch: Create logo concepts.

  5. Design: Execute digital versions of the logo sketches using vector software.

  6. Refine: Adapt the design based on feedback from the customer.

  7. Deliver: Prepare and export the final logo files.

What is included in logo design?

A logo design includes the color, shape, typography, and text that build your brand. The final logo should include full legal copyright and be delivered in multiple formats for print and web usage.

What size should a logo be when designing?

The size of a logo varies depending on where it is used. The final logo should be delivered as a vector image that can be scaled to size for multiple uses without losing image quality.

Logo size recommendations
Logo use Recommended size in pixels
Website header 160 x 160
Website 250 x 150350 x 75400 by 100
Facebook 170 x 170 (Profile picture)
851 x 315 (Cover image)
Instagram 110 x 110 (Profile picture)
LinkedIn 400 x 400 (Profile picture)
1128 x 191 (Company profile cover image)
Twitter 400 x 400 (Profile picture)
1500 x 500 (Cover image)
Email signature 300 – 400 wide x 70 – 100 pixels
Print Varies from product to product

How much do logo designers make?

Logo designers, also known as graphic designers, earn $10 to $150 per hour, depending on their location and level of experience.

  • Foreign-based designers earn $10 to $20 per hour.

  • Entry-level designers make $15 to $30 per hour.

  • Intermediate-level designers make $30 to $60 per hour.

  • Expert-level designers make $50 to $150 per hour.

How to design your own logo for free?

Several online tools are available to make a free logo by creating a design from a pre-made template. Be aware that the free logo will likely NOT include a copyright and could be similar to other company logos.

Hiring a logo designer near you

When hiring a logo design service, be sure to:

  • Determine whether a freelancer or professional design team is best for your budget and timeline.

  • Look for designers with several years of design and branding experience.

  • Read reviews for logo designers on Talo and Google.

  • Schedule interviews with at least three designers that have exceptional online portfolios and reviews from previous clients.

  • Get a detailed contract including the payment schedule and project timeline.

Questions to ask a logo designer

Don't contract with a logo design service without first asking these important questions:

  • How much will you charge to design my logo?

  • How much time will the design take?

  • Will you be working on other projects at the same time?

  • Can you provide a portfolio of your past projects?

  • May I have a list of references?

  • Does your estimate include revisions if I am not happy with the design?

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