How much does brochure design cost?
How much does brochure design cost?
$15 – $225 cost for a single-sided flyer
$30 – $450 cost for a double-sided insert
$150 – $1,500 cost for a tri-fold brochure
Brochure design cost
Brochure design costs $15 to $225 for a simple flyer. A 4-page brochure or booklet design costs $200 to $600. A tri-fold brochure costs $150 to $1,500, depending on the designer’s experience. U.S.-based graphic designers cost $20 to $60 per hour, with expert designers earning up to $150 per hour.
| Brochure type | Beginner or offshore designer cost | Freelance or crowdsource site designer cost | Expert designer cost |
|---|---|---|---|
| Single sided flyer | $15 – $105 | $40 – $120 | $75 – $225 |
| Double-sided insert | $30 – $210 | $80 – $240 | $150 – $450 |
| Presentation folder with inside pockets | $125 – $200 | $200 – $300 | $300 – $400 |
| Bi-fold brochure | $150 – $200 | $200 – $400 | $300 – $500 |
| Tri-fold brochure | $150 – $500 | $500 – $900 | $1,000 – $1,500 |
Brochure printing cost
Brochure printing costs $0.25 to $1.10+ per brochure, depending on the quality and quantity printed. Poor quality, cheap brochures are a waste of money and can damage your business reputation. A good quality brochure on thick paper stock is a better investment.
| Quantity | Price per brochure* | Total price |
|---|---|---|
| 100 | $0.75 – $1.10 | $75 – $110 |
| 250 | $0.60 – $0.75 | $150 – $185 |
| 500 | $0.40 – $0.50 | $200 – $250 |
| 1,000 | $0.25 – $0.35 | $250 – $350 |
*Price for 8.5” x 11” 100 lb. paper gloss full-color bifold brochure
Some ways to save money on brochure printing include:
Print in bulk
Consider various ways to use brochures throughout the year and print them all at once to get a lower per-piece price.
Print in spaced intervals of 100, 250, 500, or 1,000 units to save the printer time and paper.
Use house-stock paper – Most printers offer a commonly used paper as the default value option which is much cheaper than ordering a specialty paper.
Accept a slower turnaround time – If you allow 6 to 9 business days rather than a 2-day turnaround, the printer can arrange similar jobs to print alongside yours on the press, saving paper, time, and resources.
Stick with standard colors – Using the standard CMYK color system keeps costs down. Print jobs that rely on Pantone Matching System (PMS) color values have higher costs to order special ink colors.
Keep the fold simple – A folded brochure increases turnaround time by at least one additional day. No-fold and simple bi-fold brochures are the cheapest options.
Find a discount printing company – Look for low-price companies with good customer service and reviews.
Booklet or brochure design cost per page
Brochure or booklet design costs $50 to $150 per page, depending on the designer's skill level. Graphic designers cost $20 to $60 per hour on average and typically spend about 1 to 3 hours per page to design booklets and brochures.
| Pages | Average cost |
|---|---|
| 8-page | $400 – $1,200 |
| 10-page | $500 – $1,500 |
| 12-page | $600 – $1,800 |
| 16-page | $800 – $2,400 |
| 20-page | $1,000 – $3,000 |
Cost factors to design a brochure
Hiring a brochure designer costs $20 to $150 per hour, depending on the designer’s skill level and location. Offshore designers earn wages as low as $5 per hour. Other factors that affect the cost to design a brochure include:
Number of pages – Most designers spend 1 to 3 hours designing each page of content.
Printing costs:
Brochure printing costs $0.75 to $1.10 each to print 100 brochures.
High-volume printing discounts for 1,000 brochures reduce the cost to $0.25 to $0.35 per brochure.
Copywriting – Most businesses write the copy for their brochure, but professional flyer and copywriting services charge $200 to $500 to write the copy instead.
Logo design – A logo design costs $200 to $2,500 to hire a professional designer or firm to create a distinctive logo that communicates the brand’s message.
Video brochure cost
A high-tech video brochure costs $20 to $60 per piece, depending on the quantity ordered, screen size, memory, and battery life of the unit. A video brochure is a printed brochure with an LCD screen integrated into the hard or soft cover.
Most video cards store 3 to 8 uploaded videos with 15 to 20 minutes of video time.
Video brochures include a charging cable and play thousands of times per charge.
Brochure design FAQs
What is a brochure?
A brochure is an informative paper document, typically folded, that is used in advertising campaigns. An effective brochure should always include your branding and message, high-quality images, useful product information, and contact details.
What is the standard size of a brochure?
A standard brochure uses letter size paper measuring 8.5” x 11” in the US or A4 paper measuring 8.3” x 11.7” in the rest of the world. A brochure is typically printed on a glossy 100 lb. weight paper.
What should be included in a brochure?
A good brochure should include the following:
Company name and contact information
Branding elements including your logo, fonts, and colors
A short, catchy headline to grab the reader’s attention
Visual elements that relate to the written material
Concise text that is easy to read and understand
A call to action to motivate your reader to respond
Can you make brochures on Google Docs or Microsoft Word?
Yes, you can easily make brochures on Google Docs and Microsoft word by customizing one of the many brochure templates.
Hiring a graphic designer near you
When hiring a graphic design service, be sure to:
Determine whether an offshore designer, freelancer, or professional design team is best for your budget and timeline.
Look for designers with several years of experience making promotional brochures.
Research graphic designers on hiring platforms like Talo.
Schedule interviews with at least three designers that have exceptional online portfolios and reviews from previous clients.
Get a detailed contract including the payment schedule and project timeline.
Questions to ask a graphic designer
Ask these important questions before contracting with a graphic designer:
How much will you charge to design my brochure?
How much time will the brochure design take?
Will you be working on other projects at the same time?
Can you share a portfolio of your past brochure projects?
Will you provide a list of references?
Does your estimate include revisions?
Using our proprietary cost database, in-depth research, and collaboration with industry experts, we deliver accurate, up-to-date pricing and insights you can trust, every time.