How much does graphic design cost?
How much does graphic design cost?
$20 – $60 average hourly rate
$200 – $2,500 average cost for small projects
$5,000 – $10,000 average cost for web design or large project
Graphic design price list
Graphic design prices depend on the designer's location, experience, and the type of project. Graphic design costs $50 to $225 for small projects like banner adds or flyers and $200 to $2,500 for a professionally designed logo. Prices can reach $10,000 for large graphic design projects like custom web design.
| Graphic design project | Average cost |
|---|---|
| Logo design | $200 – $2,500 |
| Icon design | $100 – $250 |
| Illustrations | $200 – $500 |
| Poster design | $70 – $250 |
| Infographic design | $100 – $2,000 |
| Brochure design | $75 – $1,500 |
| Flyer design | $75 – $225 |
| Business card / print assets | $75 – $450 |
| Email template design | $40 – $500 |
| WordPress theme design | $500 – $2,500 |
| PowerPoint presentation design | $200 – $1,000 |
| Social media post design (each) | $5 – $50 |
| App design | $5,000 – $30,000 |
| Basic website design | $1,000 – $10,000 |
| E-commerce website design | $10,000 – $25,000 |
| Landing page design | $300 – $1,800 |
| Banner ads design | $50 – $300 |
| Product packaging design | $200 – $1,500 |
| T-shirt / merchandise design | $100 – $800 |
| Catalog / magazine design (per page) | $50 – $300 |
| E-book design | $200 – $2,500 |
| Book cover design | $200 – $1,200 |
| Menu design | $100 – $800 |
| Wedding invitations | $300 – $1,500 |
Graphic designer hourly rates
Graphic designers charge $20 to $150 per hour, depending on their location and experience. Beginner to mid-level designers charge from $20 to $60 per hour. Senior designers with expert-level design skills charge up to $150 per hour. Designers outside the U.S. have rates starting as low as $5 per hour.
| Experience / location | Hourly rates | Description |
|---|---|---|
| Offshore foreign designer | $5 – $20 | Skilled designers from overseas locations like Eastern Europe and Southeast Asia |
| Beginner / Entry-level designer | $20 – $35 | A new designer with little or no experience and no portfolio |
| Mid-level designer | $25 – $60 | A designer with 3 to 5 years of experience and a small portfolio of independent projects |
| Senior designer | $50 – $150 | A lead designer with 5 to 8+ years of experience and a large portfolio |
Freelance graphic design rates by type
Logo design rates
Logo design costs $200 to $2,500, depending on the designer. A crowdsourced design contest logo costs $150 to $1,500, while an expert-level graphic designer charges as much as $15,000 for a custom logo.
Icon design charges
Icon design costs $100 to $250 per icon or $500 to $1,500 for a set of 12 icons that work together in a project to create cohesive branding.
Illustration rates
Illustration rates average $200 to $500, depending on the designer’s location, the project scope, and the illustration’s usage rights. Most illustrators charge 20% to 50%more for royalty-free illustrations.
Poster or infographic design rates
A poster design by a freelance designer costs $70 to $250, depending on the complexity and number of revisions. A crowdsource design contest starts at around $200 to select from 30 to 50 competing poster designs.
Infographic designs cost $100 to $300 each by a freelance designer, while agency designers charge $500 to $2,000+ each. A DIY online infographic maker is much cheaper, costing $50 or less for access to thousands of highly customizable templates including icons and other visual elements.
Brochure design cost
A brochure design costs $75 to $1,500 by a professional graphic designer, depending on the brochure type. Single-sided flyers are the cheapest, while tri-fold brochures cost the most. Other options include double-sided inserts, bi-fold brochures, and presentation folders with inside pockets.
Flyer design cost
Flyer design costs $75 to $225 for a single-sided page and takes 2 to 3 hours to design. A double-sided flyer or insert costs about twice as much.
Business card design
Business card design costs $75 to $450 for the card alone or $500 to $5,000 to design a complete set of print assets including business cards, letterheads, envelopes, and other templates.
Email template design
Email template design costs $40 to $500+ for a template that you can customize for different email marketing campaigns.
PowerPoint design
PowerPoint design costs $200 to $1,000 per presentation depending on the content and size. Hiring a freelance PowerPoint designer or design company saves time and ensures a visually appealing presentation for your client.
Social media graphics cost
Social media graphics cost $5 to $50 per post to create unique and eye-catching illustrations, data visualizations, header images, and text-heavy graphics. Many freelance designers offer a social media package that includes 8 to 10 designs at a discounted rate.
App design fees
The cost to design an app is $5,000 to $30,000, depending on the design team hired and the complexity of the design. A simple app takes 40 to 150 hours to design and costs $2,500 to $5,000. A complex app design takes 300 to 700 hours and costs $15,000 to $30,000.
Website design fees
Website design costs $1,000 to $10,000 for a small website with 5 to 15 pages or $10,000 to $25,000+ for a medium-sized website with 25 to 75 pages. The cost to design a single landing page for a website is $300 to $1,800.
Banner ad design prices
A banner ad design costs $50 to $300 depending on the banner size and whether it is static or animated. An animated banner costs more and includes flash animation or other rich media to grab the audience’s attention.
Product packaging design rates
Product packaging design costs $200 to $1,500+ depending on the product shape, size, and information required. A product packaging design includes everything on the outside of a product including the container, graphics, text, labels, and any interior packaging.
T-shirt design charges
Freelance and crowdsourced merchandise designs cost $100 to $500 for custom T-shirt, apparel, and promotional product designs. Design studios charge $450 to $800 for a t-shirt design.
Catalog or magazine design cost
A catalog or magazine design costs $50 to $300 per page, depending on the designer’s hourly rate and the effort to complete the project. Hiring a copywriter to write the content adds to the total project cost.
Menu design
Restaurant menu design costs $100 to $800, depending on the menu size and style. The restaurant is expected to provide food photography and any logos for the menu. Food photography costs $150 to $500 for professional images that make the menu pop. Adding a logo design increases design costs.
Wedding invites design fees
A custom wedding invitation design costs $300 to $1,500 to work with a highly experienced calligrapher or design agency. The printed wedding invitation suite costs another $400 to $700, not including postage.
Freelance vs. agency vs. in-house graphic designer prices
| Type | Average cost |
|---|---|
| DIY software | Free – $30 per month |
| Offshore designer | $5 – $20 per hour |
| Freelance graphic designer | $20 – $60 per hour |
| Local design studio | $50 – $150 per hour |
| In-house graphic designer | $50,000 – $100,000+ per year |
The following factors affect the cost:
Expertise and experience – Beginner graphic designers charge lower rates than designers with several years of experience.
Location – US based graphic designers charge higher rates than overseas designers, but time-zone differences and language barriers may delay the design process.
Freelance vs. agency designers:
Freelance designers charge $20 to $60 per hour and can be brought on for a single project.
Agency designers charge $50 to $150 per hour and typically charge a minimum contract fee to retain their services.
Project complexity – Complex design projects require more research, consultations, and revisions, increasing project time and costs.
Timeline – Requesting multiple design options to pick from increases the timeline and project costs. Rush jobs also incur additional fees.
Expenses and overhead – Projects that require specific software or hiring outside help to complete specific tasks increase the project cost.
Full-time in-house graphic designer rates
In-house graphic designers earn $30,000 to $160,000+ per year, depending on their experience and location. In addition to salary, hiring a full-time graphic designer has additional costs for benefits packages that include PTO and health insurance.
| Level | Annual salary |
|---|---|
| Beginner / entry-level designer | $30,000 – $70,000 |
| Mid-level designer | $50,000 – $100,000 |
| Senior designer | $100,000 – $160,000+ |
Design contest fees
Design contest fees range from $10 to $300+ per contest for crowdsourced designs. Clients submit their design request details and thousands of freelance designers compete for the project. Higher-priced packages allow multiple project requests, more revisions, and access to expert-level designers.
Unlimited graphic design prices
Some design sites offer unlimited graphic design for a monthly fee averaging $300 to $1,500. An unlimited design plan provides you with consistent graphics without having to hire an in-house designer.
DIY graphic design program prices
Numerous tools for DIY graphic design are free or low-cost. Instead of hiring a costly graphic designer, you can customize templates with your own text, graphics, and photos or learn to create vector art by following tutorials.
| DIY program | Cost | Details |
|---|---|---|
| Adobe Creative Cloud Express | Free to $9.99 per month |
|
| Adobe Illustrator | $20.99 per month |
|
| Affinity Designer | $54.99 one-time cost |
|
| Canva | Free to $12.99 per month |
|
| Sketch | $20 per month |
|
| Vecteezy | Free to $9.00 per month (with a yearly subscription) |
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| Vectr | Free |
|
Hiring a graphic designer
When hiring a graphic designer, be sure to:
Determine whether an in-house team, design agency, freelancer, or foreign outsourced team is best for your budget and timeline.
Look for experienced graphic designers that have been in business for more than five years.
Schedule interviews with at least three designers with exceptional online portfolios and reviews from previous clients.
Get a detailed contract including the payment schedule and project timeline.
Confirm you will retain exclusive ownership of the final design product.
Beware of plagiarized graphics. Upon receipt of the design, do a reverse image search to confirm no pieces of the design were taken from other sources.
Questions to ask a graphic designer
Some good questions to ask the designer during the interview process include:
How many years of graphic design experience do you have?
How much do you charge for app design? Brochure? Logo design?
What is your hourly rate?
How long will it take to complete my project?
How many options do you design for me to decide from?
Where can I find examples of your past work?
Will you provide a list of references with contact information?
Who owns the design when it’s finished?
What final deliverables will I receive and in what file formats?
What is your pricing and payment schedule?
Using our proprietary cost database, in-depth research, and collaboration with industry experts, we deliver accurate, up-to-date pricing and insights you can trust, every time.